It’s inevitable. Any/every time it snows on the east coast, everyone on Twitter knows because their Twitter feeds blow up with any/all of the following hashtags, depending on (or, sometimes, regardless of) the severity of the snow forecast:
Which is kinda silly, since it’s winter… and it tends to snow in the winter… just about every year.
Journalists, being journalists, are often required to report on what’s happening outside people’s windows. Therefore, every time the weather gods decided to shake things up a little, journalists are all over it. Which is why, after I finished a video project (more on that later), I trudged outside today during a lull in the snowfall.
© 2011 by The York Dispatch. Jeremy Shaulis, of Red Lion, shovels the sidewalk of West Market Stree between North George and North Beaver Streets on Wednesday, Jan. 26, 2011. Snowfall halted around midday on Wednesday but is forecast to resume heavily into the afternoon and evening.
I don’t mind covering snow. It’s just one of those things that happens and that journalists are expected to cover, no matter how many front pages in a week feature snow stories.
But goodness, people, chill out on the hashtags. (No pun intended.)
Words and Light 
Don’t tell me you didn’t get a kick out of the #hothlanta hashtag. I feel that one was ingenious.
No, I completely concur. But only because it was a play on a pre-existing nickname. And because Atlanta never gets snow.
#snowpocalypse and all the other yadda-yadda hashtags for <12 inches of snow in the northeast are old because the northeast can expect at least that much snow every year.